Coaching
One-on-one executive coaching, the most direct route to lasting leadership growth. We work with leaders and professionals at every stage to build the self-awareness, skills, and clarity their role demands.
Trusted in the rooms where leadership matters






3CG was founded on the belief that actual leadership experience combined with an advanced understanding of organizational strategy is the right starting place to help leaders navigate uncertainty and complex challenges.
One-on-one executive coaching, the most direct route to lasting leadership growth. We work with leaders and professionals at every stage to build the self-awareness, skills, and clarity their role demands.
We work alongside leadership teams to diagnose what's impeding progress — strategic, cultural, structural, and human — align on a clear path, and see it through implementation and execution.
We help leaders navigate complexity, drive change, and perform in an environment where the rules — including those around technology and AI — are being rewritten in real time.

David White is Founder and CEO of 3CG Ventures. He works with leaders and organizations at inflection points - navigating transitions, expanding their impact and confronting the moments that define their leadership — and with professionals seeking meaningful career growth.
Most recently, he led the NFL Players Association through a leadership crisis, stabilizing operations and helping the board chart a path forward. Earlier, he led the Screen Actors Guild's historic merger with AFTRA — aligning the senior team, integrating 25 offices, and unifying two distinct cultures. At the close of his tenure, SAG-AFTRA was named one of Fast Company's Most Innovative Film and Television Companies (2022).
A Rhodes Scholar and Stanford Law graduate, David has served as Board Chair of the Federal Reserve Bank of San Francisco, and as a leader on corporate and nonprofit boards. He has been named Attorney of the Year three times in his career.
He speaks on transformative leadership, sports and entertainment trends, and practical AI for skeptical professionals.
“We’d like to thank David White for his steadfast leadership and dedication over the past seven months, which brought stability and focus back to our union.”
JC Tretter, NFLPA
“His tenure has been marked by stability and tremendous accomplishment.”
Gabrielle Carteris, SAG-AFTRA President
“The union also credited White with bolstering its general fund, which had been depleted before he assumed operational leadership, and helping it weather the economic effects of COVID-19 pandemic.”
Los Angeles Times
David was the one who stuck the landing, helping me find the next levels in my practice of leadership. He brought the right balance of insight, experience, and discipline to our coaching and helped me grow meaningfully into my situation, my strengths, and my blind spots. He is a terrific thought partner and coach – and a real pleasure to talk to in addition.
David a wealth of knowledge and I've made tons of progress in my journey since meeting. My coach also made themselves available for support after our sessions for any follow-ups I may have. Highly recommend booking some time with them!
3CG's coaching methodology has been fantastic for me at this stage in my executive career. David helps me cultivate strengths I never knew I had and develop skills I never knew I needed. He is a great storyteller who can make big ideas resonate and feel deeply personal for you, and his engaging style keeps our sessions interesting and fun. He has been a very helpful resource to me, and I encourage anyone who is seeking a professional coach to hire him and 3CG!