Ongoing notes and observations from David White — drawn from the boardrooms, leadership transitions, and inflection points where organizations either find their footing or lose it. New writing is posted here as it's published.
The line between players and owners in professional sports is blurring fast — and that's both the most exciting and most unsettling thing happening in the business of sports right now.
My take — from that day forward, every feature of college sports life gets pushed towards one giant question: is this making us enough money?
USC just made history by hiring the first Director of AI in college football — but the architecture they're building already exists across warehouses, offices, and industries everywhere. The real question isn't whether AI will evaluate workers. It's who owns the data, and who captures the value.
My take — from that day forward, every feature of college sports life gets pushed towards one giant question: is this making us enough money?
On July 1, private equity arrives formally inside college athletics — and from that day forward, every feature of college sports life gets pushed toward one giant question: is this making us enough money?
My take — from that day forward, every feature of college sports life gets pushed towards one giant question: is this making us enough money?
Advocates fought for college athletes to get paid — and we were right to. But what we built is a market without a market structure, and the reckoning is closer than most people think.
My take — from that day forward, every feature of college sports life gets pushed towards one giant question: is this making us enough money?
If something here maps to the moment you're in, the most useful next step is a direct conversation — no pitch, just a read on what you're facing.
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